Coaching

Most owners don’t own their business. Their business owns them.

I coach business owners to build a company they’re proud of: one people love working for and customers are glad they found.

Book a 15-minute call →

Who it’s for

  • — Owners of small professional firms who want a thinking partner, not a program.
  • — Solo operators building something on their own, tired of making every decision alone.
  • — Owners who already know what they want to change and want someone to work it through with.

Not a fit if

  • — You want someone to run the business for you.
  • — You want a fixed curriculum with a finish line.

What we work on

Whatever is actually in the way. Owners bring:

  • — A decision they keep putting off
  • — Pricing, margins, and where the money goes
  • — Hiring, and the role that keeps not working out
  • — The conversation they keep not having
  • — Their own calendar, and why it isn’t theirs
  • — What’s next for the business, and for them

How it works

  • — We start with two hour-long coaching sessions, on me, so you can see what working together is like before you commit.
  • — Then a Strategic Planning Day: one full day in our first month to build your plan, from where you want the business to go down to what happens Monday morning. We build it live in Console, our software (in early access).
  • — After that, we meet regularly, on a rhythm that fits what you’re working on.
  • — When something comes up between calls, text or email me.
  • — No curriculum. Each call starts with what matters most right now.
  • — If you have a team, your employees join the Leader’s Lab and the Business Development Lab, each three sessions a month, included.
  • — Month-to-month.

I’ve sat where you sit.

I’ve covered payroll on a credit card. I’ve been the last one out of the office and the only one working on Saturday. I’ve carried the weight of the whole business and wondered why I ever thought owning one was a good idea.

I also know the other side. I bought a business and, over 14 years, built it into a company people loved working at, customers benefited from, and I genuinely enjoyed owning. We grew to about 25 employees, and when it was acquired in 2018, we were running at 4x our industry’s profitability and 8x our industry’s growth.

I’ve been the owner who wanted out and the owner who was proud of what he’d built. The difference wasn’t luck, and it wasn’t working harder. It was how the business was built. Owning a business can be a blessing for you, your people, and your customers. Helping you get there is the work I care about most.

What owners say

“The biggest shift wasn’t tactics — it was how I thought about problems. Things that used to feel overwhelming became smaller once the pattern was visible.”

Owner, Professional Services Firm

“I wasn’t told what to do. I was challenged to fully explore my own thinking — and that changed how I made decisions.”

Owner, Small Business

“I had the plan and the metrics in place. The real shift was trusting them instead of second-guessing myself.”

Founder, Engineering Firm

“I knew what needed to change. The work helped me slow down enough to make better decisions instead of reacting.”

Owner, Accounting Firm

Looking for structure instead?

If what you need is the system built into your firm, so the business runs on clear agreements instead of on you, that’s the Employee Leadership System, a 90-day install.

The Employee Leadership System →

Start with a 15-minute call.

We’ll talk about what’s in the way and whether coaching fits. If it doesn’t, I’ll tell you.

Book a 15-minute call →